毕马威：超九成跨国企业继续投资中国，电动汽车等领域是并购重点

Core Insights - The report by KPMG indicates that multinational companies are optimistic about revenue growth in China over the next three to five years, with 94% continuing to invest in the market and 75% planning to maintain or increase their investments by 2025 [1][3] Investment Plans - There has been a significant increase in mergers and acquisitions (M&A) by multinational companies in China, driven by two key strategies: acquiring companies in advanced sectors like electric vehicles and healthcare, and vertical integration through acquiring distributors and manufacturers to better serve Chinese consumers [3] - 64% of multinational companies plan to increase investments to maintain competitiveness in China, while 36% aim to enhance production capacity and another 36% focus on improving local R&D capabilities [3] Shift in Focus - 61% of multinational companies have shifted their focus from growth to profitability over the past three years, although 36% have not made this transition [4] - Among those prioritizing profitability, 49% are focusing on improving operational efficiency, 34% on pricing strategies to enhance profit margins, and 30% on reallocating resources to high-margin products or services [6] Localization Efforts - 83% of multinational companies have partially localized their operations in China, with 54% prioritizing localization in manufacturing, 50% in supply chain/logistics, and 40% in R&D [6][8] Digital Transformation - Over 90% of surveyed companies plan or have already begun digital investments, with 52% focusing on enhancing data analytics capabilities, 46% on upgrading IT infrastructure, and 36% on investing in emerging technologies [8] - 58% of multinational companies are utilizing artificial intelligence tools in their operations [8] Strategic Reassessment - Multinational companies are reassessing their strategies in China, shifting from mere expansion to focusing on profitable business models through localization and digital investments to enhance operational efficiency and pricing strategies [9]