上海文化消费方兴未艾 助推国际消费中心城市建设

Core Insights - The report highlights the role of the performance economy in enhancing Shanghai's cultural consumption ecosystem, which includes a significant contribution of 30%-50% from related consumption such as dining, accommodation, and cultural products during large events [1][2] - Shanghai is developing a dual ecosystem of international and local performances, attracting top global artists while upgrading local industries, thereby enhancing the city's cultural competitiveness and global resource allocation capabilities [2][3] Group 1: Cultural Consumption and Economic Impact - Cultural consumption, particularly through performances, is identified as a key driver for Shanghai's transformation into an international consumption center, merging local culture with global trends [2][4] - The Shanghai International Arts Festival has successfully generated a consumption scale of 4.425 billion yuan, demonstrating the economic impact of cultural events [3] - The integration of "performance + tourism" and "performance + commercial districts" is creating new consumption paradigms, enhancing urban economic vitality [4][5] Group 2: Future Development and Recommendations - The report suggests strengthening IP cultivation and innovation to enhance core attractiveness, expanding consumption scenarios through deeper integration of performances with tourism, and optimizing payment experiences to unlock consumer potential [3][5] - Shanghai's Consumer Protection Committee aims to establish industry standards and enhance consumer rights protection, positioning cultural consumption as a vital force for boosting Shanghai's consumption capacity [5]