Group 1 - The core viewpoint of the articles highlights the successful entry and growth of Chinese smartphone brand Honor in the UK market, emphasizing its focus on high-end products and strategic partnerships with local operators [2][3][4] - Honor's product offerings include high-end smartphones priced between £700 and £1700, with a significant market share in the premium segment, which accounts for 70% of the UK smartphone market [2] - The company has established a presence in over 2,600 retail stores in the UK, utilizing promotional strategies such as "phone + tablet" bundles to attract consumers and enhance brand visibility [3][4] Group 2 - Honor's strategy includes launching lightweight and stylish foldable smartphones that have gained consumer interest, showcasing the brand's commitment to innovation and design [3][4] - The company emphasizes building trust with consumers and partners, focusing on optimizing product design, customer service, and collaboration models to enhance its brand image [4] - Honor has expanded its operations to nearly 30 European countries, offering a range of products beyond smartphones, including laptops, tablets, and smartwatches, indicating a broadening of its market reach [4] Group 3 - The article also discusses the success of another Chinese brand, Smog, which specializes in imaging accessories and has seen over 30% of its global revenue coming from the European market, with a projected sales growth of 22% for 2023-2024 [5] - Smog has developed over 2,700 customized imaging accessory products since its inception, leveraging a strong manufacturing supply chain in the Pearl River Delta region to achieve rapid product development [5][6] - The brand focuses on user-specific design considerations, such as ergonomic adjustments for European consumers and technology adaptations for extreme weather conditions, indicating a tailored approach to product development [6]
“耕耘市场,最重要的是下慢功夫”
Ren Min Ri Bao·2025-12-23 09:56