恒生活荣膺“2025新数智新场景先锋案例-数智转型典范”殊荣

Core Viewpoint - The event "2025 China Inclusive Finance Action" highlighted the recognition of Heng Life for its innovative practices in IoT technology and inclusive services, showcasing its strength in digital transformation and financial inclusion [1][3]. Group 1: Recognition and Awards - Heng Life received multiple prestigious awards, including "2025 New Consumption Model Brand" and "2025 High-Quality Consumption Brand TOP 100," reflecting its strong capabilities and broad recognition in digital transformation and inclusive finance [3]. - The recognition at the 14th Financial Industry Annual Evaluation Ceremony emphasizes the importance of innovation in financial services and the need for exemplary industry benchmarks to guide high-quality development [5]. Group 2: Technological Integration and Economic Impact - The integration of cutting-edge technologies like 5G, IoT, AI, and blockchain is driving a comprehensive transformation in service models and ecosystem construction, enhancing the synergy between inclusive finance and new productive forces [4]. - Digital technology serves as a crucial link between inclusive finance and public needs, facilitating the delivery of financial services to key groups such as small and micro enterprises and rural communities, aligning with national policy directions [5]. Group 3: Business Development and Strategy - Heng Life has developed a three-dimensional business matrix encompassing smart retail, green travel, and fashion entertainment, transitioning from single-point services to an ecological layout [7]. - The company has leveraged AI and IoT technologies to create a seamless shopping experience through smart cabinets, addressing the financial service needs of small business owners and individual entrepreneurs [7]. - In the green travel sector, Heng Life is addressing the "charging difficulties" associated with electric vehicles by enhancing its charging network, particularly in lower-tier cities and rural areas, thus supporting the broader adoption of green travel [8]. Group 4: Future Directions and Commitment - Heng Life aims to continue its commitment to technology innovation and service expansion, focusing on enhancing service precision and coverage, particularly in county-level and underserved markets [6]. - The company plans to deepen the integration of digital life services with inclusive finance, contributing to the development of small and micro enterprises and rural revitalization [6].