零售新业态价值成效显现，361°超品正式实现“百店”规模

Core Insights - 361° Super Brand has achieved a significant milestone by surpassing 100 stores nationwide, marking a key development in its retail strategy [1] - The brand's unique model focuses on "one-stop shopping" and comprehensive category coverage, effectively reshaping the sports retail landscape [1] Group 1: Store Expansion and Consumer Engagement - The "100-store celebration" event includes various promotional activities such as gifts and interactive experiences, enhancing consumer engagement [3] - The brand has identified a shift in consumer behavior from "function-oriented" to "scenario-oriented" purchasing, aligning its offerings with the demand for high-quality and cost-effective products [5] Group 2: Product Strategy and Retail Experience - 361° Super Brand employs a differentiated product layout, featuring exclusive items like the "Super Brand Special" series, which enhances in-store appeal [7] - The store design facilitates efficient shopping experiences for families, allowing customers of all ages to find suitable products quickly [5] Group 3: Business Growth and Future Outlook - The rapid expansion to 100 stores reflects the brand's stable profitability and competitive advantage, serving as a crucial support for market growth [9] - Future strategies include the development of innovative retail formats, such as the new generation of flagship stores and women's sports concept stores, to meet diverse consumer needs [11]