东盟调研行丨一周两杯是标配？中式茶饮成泰国年轻人“续命水”

Group 1 - The popularity of Chinese tea drinks, such as "霸王茶姬" and "奈雪的茶," is rising among Thai youth, who appreciate the unique flavors and lower sugar content [1] - "霸王茶姬" reported a significant increase in overseas business, with overseas GMV exceeding 300 million yuan, marking a year-on-year growth of 75.3% and a quarter-on-quarter growth of 27.7% [2] - "奈雪的茶" achieved a record overseas sales high shortly after opening its first global flagship store in Thailand, generating nearly 1 million Thai Baht in revenue within three days [2]