邮轮、游艇消费将成增长点,两部门发新政丰富邮轮游产品新供给
Bei Jing Shang Bao·2025-12-23 11:42

Core Insights - The Chinese government is focusing on promoting yacht and cruise consumption as growth points in the transportation sector, with plans to revise safety regulations and enhance infrastructure [1][3][4] Group 1: Yacht Industry - The number of newly registered yachts in China has been growing at an annual rate of over 40% for the past three years, indicating a shift from high-end to mass-market consumption [3] - The Ministry of Transport plans to revise the "Yacht Safety Management Regulations" to promote consumption while ensuring safety [3] - There is a recognized issue of insufficient berthing facilities for yachts, prompting plans to enhance public marina and berth infrastructure [3][4] Group 2: Cruise Industry - In the first 11 months of this year, China's cruise passenger transport volume reached 1.265 million, a year-on-year increase of 27.8%, contributing positively to tourism and consumption [4] - The "Several Measures" document issued in December aims to expand cruise routes, encourage foreign-flagged cruise ships to visit, and diversify cruise tourism products [1][4] - The measures include ten specific actions to improve cruise port services, enhance management efficiency, and ensure safety in cruise transportation [4] Group 3: Market Trends - Companies like AIDA Cruises and Royal Caribbean are responding to consumer demand by launching new cruise products, including themed short cruises and longer itineraries [5] - The "Cruise + City Vacation" model is becoming more established, encouraging tourists to explore homeport cities before and after their cruises [5]