Holiday retail spending rose 4.2% this season, driven by e-commerce and electronics: Visa report

Core Insights - U.S. consumers demonstrated resilience during the holiday season, with retail spending increasing by 4.2% year over year according to Visa's preliminary data [1][2] Spending Trends - Retail spending data was collected over a seven-week period starting November 1, focusing on core retail categories and excluding automotive, gasoline, and restaurant spending [2] - In-store shopping represented 73% of total retail payment volume, while online purchases accounted for 27% [2] E-commerce Growth - E-commerce emerged as the main growth driver, with online sales rising by 7.8% compared to the previous year, indicating strong demand for convenience and early-season promotions [3] - Despite lower consumer confidence, spending remained robust, highlighting consumer adaptability in the face of economic challenges [3] Consumer Behavior Changes - The 2025 holiday season showcased a shift in consumer behavior, particularly with the increasing use of artificial intelligence in product discovery and price comparison [4] - Approximately half of surveyed consumers reported utilizing AI for comparison shopping and gift selection during this holiday season [4]