本钢马口铁销量在华东区域市场实现三倍跃升

Core Insights - The sales of Bensteel's tinplate in the East China market are expected to achieve a leap in growth by nearly three times compared to 2023 and 2024, with high-end products accounting for 87% of the total sales, enhancing the company's premium pricing ability and brand influence, thus supporting its high-end transformation [2][9]. Group 1: Market Opportunity - Tinplate, known for its excellent rust resistance, good printability, outstanding sealing properties, and high recyclability, has long been widely used in the packaging of food and beverages, chemicals, and daily necessities, with strong demand in East China [4][11]. - The marketing center has strengthened its strategic layout since the end of 2024, actively organizing production technical personnel, marketing departments, and regional companies to tackle market opportunities from two aspects [4][11]. Group 2: Strategic Initiatives - The company has enhanced the "sales-research-production-finance" integrated collaboration mechanism to focus on the production and development of high-end products, ensuring quality and production [4][11]. - The team successfully completed the entire process from technical communication, program review, production organization to shipping within 20 days for a client in Jiangsu, delivering 1,000 tons of experimental materials and gaining high recognition from the client, laying a solid foundation for future cooperation [4][11]. Group 3: Technical and Service Excellence - The team focused on customer needs and overcame challenges, with Bensteel's technical personnel working on-site during the Spring Festival to monitor customer usage and resolve technical issues, successfully opening the high-end tinplate market in East China [4][11]. - This breakthrough not only demonstrates Bensteel's technical strength and service awareness but also marks a significant step in optimizing its product structure [4][11].