21现场｜深圳水贝下架“投资金” 相关人士独家回应

Core Viewpoint - The adjustment in pricing at Shenzhen's Shui Bei market reflects the impact of new gold tax policies, leading to the removal of "investment gold" pricing and a shift towards a unified pricing model for gold products [2][12]. Group 1: Market Changes - The Shui Bei market, known as China's largest gold and jewelry wholesale market, has stopped distinguishing between "investment gold" and "jewelry gold" in its pricing displays [1][10]. - Following the announcement of the new gold tax policy in November, the market has undergone multiple pricing adjustments, with the latest change eliminating the public display of "investment gold" prices [2][12]. - The new tax policy encourages investment gold to be traded on centralized exchanges, leading to a significant shift in how gold is priced and sold in the market [12][15]. Group 2: Pricing Dynamics - The price of gold in the Shui Bei market has risen, with major brands like Chow Tai Fook and Chow Sang Sang seeing prices exceed 1400 RMB per gram, while Shui Bei's prices have surpassed 1160 RMB per gram [2][4]. - Previously, "investment gold" was typically priced about 100 RMB lower per gram than "jewelry gold," but this distinction has been removed, leading to a more uniform pricing structure [7][10]. - The market's pricing adjustments are attributed to the need to avoid consumer confusion and the realization that the profitability of investment gold has diminished for many non-member merchants [12][15]. Group 3: Industry Implications - The new tax regulations have created a clear divide in profitability between member and non-member units in the gold trading sector, with only a limited number of member units remaining active in the investment gold business [12][14]. - The shift towards centralized trading is expected to enhance the concentration of investment gold transactions within a smaller number of entities, potentially benefiting larger brands in the long term [15]. - The Shui Bei market is undergoing a transformation phase, with industry stakeholders recognizing the need to adapt to new consumer behaviors and market conditions, focusing on supply chain support and brand development [15].