韧行2025：企业家画像|钟睒睒：沉默中天亮了

Core Viewpoint - In 2025, Zhong Shanshan has transformed from a public figure facing intense scrutiny in 2024 to a successful entrepreneur, regaining his status as a leading billionaire and restoring the market value of his company, Nongfu Spring [8][10]. Group 1: Public Image and Reputation Management - In 2024, Zhong faced significant public backlash following the death of a competitor, leading to various accusations and a decline in his company's market value [4][6]. - He responded to the criticisms by clarifying his relationship with the late founder of Wahaha and addressing concerns about his son's nationality, emphasizing that Nongfu Spring remains a Chinese enterprise [5][6]. - Despite his efforts, the company's market value halved, and its revenue dropped by 21.3%, indicating a severe impact on its brand image [7]. Group 2: Financial Recovery and Business Performance - By 2025, Zhong's net worth reached 530 billion yuan, making him the richest person in China for the fourth time, while Nongfu Spring's market value surpassed 500 billion HKD, with stock prices hitting a four-year high [8][10]. - The company's gross margin returned to over 60%, and new product lines, such as Oriental Leaf tea, significantly contributed to revenue, with tea beverage sales reaching 10.089 billion yuan, accounting for nearly 40% of total revenue [8][11]. Group 3: Strategic Business Initiatives - Zhong's long-term strategy focused on enhancing brand value and operational efficiency, including the development of multiple water source projects, which solidified Nongfu Spring's competitive advantage [11][12]. - The company shifted its market strategy away from price competition towards elevating industry standards, promoting sustainable practices, and supporting local farmers, thereby creating a mutually beneficial ecosystem [12][13]. - This approach not only improved the company's supply chain resilience but also aligned with social responsibility, marking a mature transition in its competitive logic [13][14].