GWMOTOR(SH:601633) Guo Ji Jin Rong Bao·2025-12-23 12:20Group 1 - The chairman of Great Wall Motors, Wei Jianjun, publicly addressed the frequent leadership changes at the WEY brand, stating that it is not due to dismissals but rather the pressure felt by the individuals [1] - Wei emphasized that every Chinese automotive brand has a dream of high-end development, and the complexity of operating a car brand involves a full chain from R&D to sales and service [1] - Since its establishment in 2016, the WEY brand has seen an average leadership change every 12 months, with Zhao Yongpo being the ninth leader in nine years [1] Group 2 - Initially, the WEY brand experienced rapid growth, selling over 100,000 units within nine months of its launch, but sales have since declined significantly, dropping from 100,000 units in 2019 to 36,400 units in 2022, a decrease of over 60% [2] - In 2023, aided by a new product matrix, WEY sold 89,000 units in the first 11 months, with an average transaction price of 293,700 yuan, but this only accounted for 4.4% of Great Wall's total sales of 1,233,300 units [2] - The new CEO, Zhao Yongpo, has the critical task of driving sales growth for the WEY brand [3]