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Core Viewpoint - The trend of integrating credit card services into main banking apps is accelerating as banks face slowing user growth and rising customer acquisition costs, leading to the closure of independent credit card apps [2][3][6] Group 1: Bank Actions - Postal Savings Bank of China announced the gradual cessation of updates to its "Postal Savings Credit Card App," migrating functions to the "Postal Savings Bank App" [3] - China Bank was the first major state-owned bank to close its independent credit card app, integrating services into the "China Bank App" [3] - Several smaller banks, including Jiangxi Bank and Beijing Rural Commercial Bank, have also shut down or integrated their credit card apps into main mobile banking platforms [4] Group 2: Market Dynamics - The credit card industry has shifted from rapid expansion to a phase of stock competition, with growth in card issuance slowing and some banks experiencing declines in card volume [6] - The operational costs of maintaining independent credit card apps have become unsustainable due to overlapping functionalities and the need for continuous updates and security measures [6][7] Group 3: User Experience and Regulatory Influence - Users prefer a unified app experience, as managing multiple apps for different services leads to a fragmented service experience [7] - Regulatory guidance has emphasized the need for banks to optimize or terminate underperforming apps, supporting the trend towards app consolidation [7] Group 4: Future Trends - The integration of credit card services into main apps is seen as an upgrade in service delivery rather than a reduction in credit card offerings [8] - Future banking strategies will focus on enhancing user experience through data-driven personalized services and integrating financial services with everyday life [8][9] - Banks are expected to face challenges in technology integration and user adaptation during this transition, necessitating investments in IT infrastructure and security [8]