频频撤回电动化战略，保时捷失守中国市场

Core Viewpoint - Porsche China will gradually stop operating approximately 200 self-built charging stations nationwide starting from March 1, 2026, transitioning to a model of deep cooperation with leading third-party charging operators to enhance user charging experience [1][2]. Group 1: Business Changes - The cessation of self-built charging stations is part of Porsche's adjustment in its electrification strategy, which includes delaying the launch of certain electric vehicle models and focusing more on fuel and plug-in hybrid vehicles [2]. - Porsche has been a pioneer in the ultra-luxury electric vehicle market with the launch of the Taycan in 2019, but the overall electrification progress among ultra-luxury brands has been slow due to market demand and technological challenges [2][3]. Group 2: Market Performance - Since 2023, Porsche's sales in China have faced significant pressure, with a 26% year-on-year decline in the first three quarters, totaling 32,000 units sold [3]. - The current electric models available in China, Taycan and Macan, have not met market expectations, prompting the introduction of the all-electric Cayenne next year [3]. Group 3: Localization and Future Strategy - Porsche is accelerating its localization efforts in China, including the launch of a new generation of infotainment systems tailored for the Chinese market and the establishment of a research and development center with independent decision-making authority [3][4]. - The CEO of Volkswagen Group indicated that while there is potential for developing models specifically for China, the vehicles must align with Porsche's brand values, and the luxury electric vehicle market in China remains underdeveloped [3][4].