母婴童零售巨头孩子王递表港交所 近年来业绩压力逐渐显现

Core Viewpoint - The company, Kid King, is attempting to break through the growth anxiety in the mother and baby retail industry by planning an IPO on the Hong Kong Stock Exchange, which is seen as a crucial step to address the slowdown in its core business growth [1] Group 1: Company Overview - Kid King is a leading comprehensive service provider for parent-child families in China, focusing on the sale and service of mother and baby products, covering a wide range of items including food, clothing, consumables, and durable goods [2] - As of September 30, 2025, Kid King operates 3,710 stores across all provincial administrative regions in mainland China, including 1,033 self-operated parent-child family stores and 174 self-operated technology hair care stores [2] - The company ranks first in the Chinese mother and baby product and service market with a market share of 0.3% based on GMV, which is projected to reach 39,950 billion yuan in 2024, growing at a compound annual growth rate (CAGR) of 3.4% from 2020 to 2024 [2] Group 2: Recent Acquisitions - In July 2025, Kid King acquired Siyi Group, expanding its business into the scalp and hair care market, which is expected to reach 611 billion yuan in 2024, with a CAGR of 9.1% from 2020 to 2024 [3] - Siyi Group holds a market share of 3.3% in the scalp and hair care market, ranking first based on GMV in 2024 [3] Group 3: Financial Performance - Kid King's net profit showed significant growth in the first three years after its A-share listing, with net profit reaching 2.76 billion yuan in 2018 and 3.77 billion yuan in 2019, a year-on-year increase of 36.8% [5] - However, from 2021 to 2023, the company's net profit declined, dropping to 2.02 billion yuan in 2021, 1.22 billion yuan in 2022, and 1.05 billion yuan in 2023, before rebounding to 1.81 billion yuan in 2024, a 72.4% increase from 2023 [6] - Revenue has been growing since 2022, but the year-on-year growth rate has remained in single digits, with revenue of 85.2 billion yuan in 2022 and 87.5 billion yuan in 2023, a growth of 2.73% [6] Group 4: Fundraising and Future Plans - The company plans to use the funds raised from the IPO for product innovation, expanding its sales and service network, strategic acquisitions, enhancing digital and intelligent capabilities, and general corporate purposes [7] - The focus on strategic acquisitions aims to address the needs of parent-child families and explore quality assets in health aesthetics and artificial intelligence [7]