adidas(US:ADDYY) Zheng Quan Ri Bao Wang·2025-12-23 12:51Core Viewpoint - Adidas has announced a deep technical collaboration with the National Sports General Administration's Sports Science Research Institute to focus on children's sports health and equipment optimization, particularly for its "LIGHTDART" series of children's running and football shoes [1][2]. Group 1: Collaboration and Strategic Goals - The collaboration aims to drive precise iterations of product functionality through rigorous empirical research, providing safer and more professional sports gear for growing children in China [1][3]. - Adidas plans to focus on children aged 7 to 13, viewing children's sports equipment as a significant growth engine for the company in China over the next five years [1][4]. Group 2: Product Development and Research Focus - The "LIGHTDART" series is designed for daily sports and physical testing needs of elementary school students, incorporating advanced technologies from Adidas' flagship ADIZERO shoes [2][3]. - The research will quantitatively analyze the performance of the "LIGHTDART" shoes in real sports scenarios, focusing on energy return, cushioning, and stability for running, as well as support and dynamic follow-through for football [3]. Group 3: Future Directions - Adidas aims to expand its collaborative model with research institutions to build a comprehensive R&D system covering various sports scenarios and growth stages, ensuring the development of reliable sports equipment for children [4].