字节豆包要上春晚了

Core Viewpoint - The Spring Festival Gala is evolving from a traffic amplifier in the mobile internet era to a technological test for AI, with ByteDance aiming to take center stage in 2026 as the exclusive AI cloud partner for the event [2] Group 1: Company Developments - ByteDance's Volcano Engine will be the exclusive AI cloud partner for the 2026 Spring Festival Gala, showcasing its AI capabilities through its intelligent assistant, Doubao [2] - Doubao's daily token usage has surpassed 50 trillion, marking a growth of over 10 times compared to the same period last year [2] - Doubao has reached 172 million monthly active users, surpassing Deepseek's 144 million, making it the leading AI application in terms of user engagement [2] Group 2: Industry Trends - The competition among major internet companies has shifted focus from model development to capturing user entry points, with the Spring Festival Gala being a critical battleground for AI technology [3] - The evolution of partnerships with the Spring Festival Gala reflects the changing trends in the internet industry, from payment systems to short video platforms and now to AI technology [4][5][6] - AI is expected to become a dominant theme in sponsorships for the Spring Festival Gala, similar to how WeChat and Alipay dominated the payment era and Douyin the short video era [7][8] Group 3: Future Implications - The performance of Volcano Engine and Doubao during the Spring Festival Gala will serve as an important indicator of AI technology maturity and its potential for widespread adoption [8] - The success of AI interactions must be simple, engaging, and valuable to attract users of all ages, which will be crucial for the future of AI products [8]