Core Insights - Douyin E-commerce released a report on the 2025 interest industry belt, highlighting significant growth in various consumer segments [1] Group 1: Sales Growth - Sales of non-parenting toys for adults aged 30 and above increased by over 92% year-on-year [1] - Sales of secondary dimension fake products surged by 179% year-on-year [1] - Sales of outdoor children's clothing, driven by outdoor videos, grew by 78% year-on-year [1] Group 2: Market Expansion - Over 9,800 interest industry belt merchants saw their sales grow from zero to one million [1] - More than 200 merchants increased their sales from one million to one billion [1] - There are 491 interest industry belts on the Douyin E-commerce platform with sales exceeding one billion, of which 108 are from county-level cities, contributing to one-fourth of the total sales [1] Group 3: Consumer Behavior - Short video content is effectively helping consumers discover more refined consumption needs [1]
抖音电商发布2025兴趣产业带数据报告
Bei Jing Shang Bao·2025-12-23 13:02