欧洲11月汽车销售五连增，特斯拉销售下滑11%，比亚迪大增超220%

Group 1: Market Overview - The European new car market continues its recovery, with November sales increasing for the fifth consecutive month, up 2.4% year-on-year to 1.1 million units [1] - Electric vehicles (EVs) are the main growth driver, with pure electric vehicle (BEV) registrations reaching a market share of 21% in the EU and 26% in the UK, while Norway's share is as high as 98% [1] - Despite the positive momentum, overall sales remain significantly below pre-pandemic levels, indicating a slow recovery pace [9] Group 2: Electric Vehicle Performance - In November, BEV registrations surged by 44.1%, while hybrid electric vehicles (HEVs) grew by 38.4%, and plug-in hybrid electric vehicles (PHEVs) increased by 4.2% [2] - The combined market share of three types of electrified vehicles reached 65.6%, a significant increase from 56% in August 2024, driven by strong performances in Germany, France, Spain, and Italy [3] Group 3: Company Performance - BYD and Tesla show contrasting trajectories in the European market, with BYD's registrations soaring by 221.8% in November, achieving a market share of 2%, while Tesla's registrations fell by 11.8%, resulting in a market share of 2.1% [6] - The performance comparison highlights the changing competitive landscape in the European EV market, with Chinese brands challenging traditional leaders through price advantages and product innovation [6] Group 4: Traditional Vehicle Decline - The market for traditional internal combustion engine vehicles continues to shrink, with gasoline vehicle registrations declining by 18.6% and market share dropping from 33.7% to 27% [8] - Diesel vehicles are performing even worse, with registrations down 24.4% and a market share of only 9%, indicating a significant shift towards electrified models [8] Group 5: Future Outlook - The European automotive industry faces multiple challenges, including competition from China, potential U.S. import tariffs, and difficulties in meeting EU electrification regulations while maintaining profitability [9] - Analysts believe that despite current challenges, the long-term direction of the automotive industry remains focused on electric vehicles, with ongoing growth trends suggesting a deepening transition towards electrification in Europe [9]