中国川厨：互联网时代，川厨如何用一勺辣油点燃全网味蕾？

Core Insights - Sichuan cuisine has gained significant popularity, with dishes like spicy hot pot and boiled fish consistently topping delivery rankings, showcasing the culinary skills of Sichuan chefs developed over thirty years [1] - The precision and standardization in Sichuan cooking, such as the fermentation time of bean paste and the thickness of meat slices, have allowed it to excel in the prepared food market, making flavors consistent across products [2] - Sichuan chefs have embraced innovative marketing strategies, utilizing live streaming to engage audiences and create entertaining cooking experiences, turning kitchen mishaps into viral content [4] - Unlike other culinary sectors that focus on aesthetics and marketing, Sichuan chefs prioritize authentic flavors, which has become a rare competitive advantage in the internet age [5] - Sichuan chefs are evolving from traditional cooks to cultural icons and influencers, connecting with younger generations and redefining what authentic Chinese flavors mean globally [7] Industry Trends - The integration of internet technology into the culinary business is evident, with Sichuan chefs planning to leverage online platforms for marketing and sales, including mini-programs and social media promotions [8]