别猜下半年流行什么了，6月26号来上海礼品展现场对个答案

Core Insights - The 27th Shanghai International Gifts, Cultural Products, and Home Goods Exhibition will be held in June 2026, focusing on the development trends of gift enterprises in East China and addressing challenges such as customer acquisition and sales channels [1][3]. Group 1: Exhibition Overview - The exhibition will feature eight thematic areas, showcasing the diverse ecosystem and cutting-edge trends in the Chinese gift industry, emphasizing "innovation, quality, and individuality" [3]. - Key thematic areas include Business Gifts, National Trend Cultural Products, Home Goods, Internet Celebrity Selections, 3C Consumer Electronics, Gift Food Boxes, Gift Packaging, and AI Technology Products [3][4]. Group 2: Industry Trends and Innovations - The gift industry is undergoing a transformation from a "function-oriented" approach to one that emphasizes "emotional value and personalized experiences," driven by consumption upgrades and AI digitalization [6]. - The exhibition will promote innovation through three dimensions: product innovation, model innovation, and technology integration, including the use of AR and AI tools [6]. Group 3: Market Potential - The Chinese gift market is projected to exceed 1 trillion yuan by 2026, with East China being a key battleground for national gift brands [9]. - Future competitiveness in the gift industry will focus on customization capabilities, sustainability, emotional connections, and integrated multi-channel marketing [9][10]. Group 4: Strategic Importance - The exhibition serves as a strategic platform for companies to capture opportunities in the trillion-yuan gift market and link to future growth engines [10][12]. - It aims to reflect the evolution of Chinese consumption and industry, merging tradition with trends and fostering a collaborative environment for innovation [12].