企业如何通过生成式AI可见性提升实现数字营销转型

Core Insights - The digital marketing environment is undergoing unprecedented changes due to the widespread application of generative AI tools like ChatGPT, which fundamentally alters user information acquisition habits [1][2] - Companies need to reassess their marketing visibility strategies in the AI era as traditional search engine optimization (SEO) approaches face challenges [1][3] Changes in Marketing Environment - Generative AI visibility enhancement refers to optimizing content strategies so that brand information can be accurately recognized and recommended by AI models, reshaping the connection between businesses and potential customers [2] - User behavior has shifted from a traditional "search-browse-compare" model to a more direct "ask-answer-decide" approach, giving brands that can be referenced by AI a significant advantage [2] Challenges Faced by Companies - Traditional marketing traffic is declining, and the cost of new media platform traffic is rising, leading to increased customer acquisition costs and diminishing effectiveness of traditional advertising formats [3] - Brand information may be filtered or marginalized by algorithms in AI dialogue scenarios, causing well-crafted content to miss exposure opportunities [4] - Many companies lack the tools and methods to monitor brand performance on AI platforms, resulting in a "data blind spot" that hinders the formulation of targeted optimization strategies [5] Solutions for Enhancing AI Visibility - Effective solutions should include monitoring capabilities across major AI platforms, allowing companies to track brand performance in real-time [6] - Solutions must also possess intelligent content creation capabilities that align with AI model preferences while accurately conveying brand value [7] - A complete AI visibility enhancement plan should provide visual effect monitoring and data analysis to assess the impact of optimization measures [8][9] Company Case Study - ZhenDao Group has launched the GEO intelligent solution, designed to help small and medium-sized enterprises optimize brand and product visibility through automated content generation and intelligent distribution [11][13] - The GEO product includes features for AI platform monitoring, citation source analysis, and optimization strategy customization, providing a comprehensive solution from content creation to effect monitoring [13] Industry Trends and Strategies - The rapid development of generative AI technology presents new marketing opportunities, with AI search expected to become the primary means of information acquisition within three years [15] - Companies should actively develop AI marketing strategies, select professional technology partners, and establish systematic AI visibility enhancement systems [15][16] - Early adopters and those who deeply engage with AI marketing will likely gain a competitive advantage in the future [16]