Here’s What Analysts Say on McDonald’s (MCD)

Core Insights - McDonald's Corporation (NYSE:MCD) is recognized as one of the best fast food stocks to buy, with Jefferies reiterating a Buy rating and a price target of $360 [1] - Bernstein SocGen Group has reaffirmed a Market Perform rating with a price target of $320, highlighting the potential in McDonald's a la carte pricing despite its current focus on value offerings [2][4] Group 1: Company Performance and Strategy - McDonald's has launched several value deals and promotions, including a $5 meal deal introduced in June 2024, a Buy One Add One program in January 2025, and Extra Value Meals in September 2025 [3] - Bernstein SocGen Group suggests that McDonald's could enhance its a la carte pricing strategy, citing Taco Bell's "10 items under $3 cravings value menu" as a model [4] Group 2: Market Position and Competition - Despite the focus on value deals, McDonald's faces significant competition in the fast food industry, which impacts its profitability targets [4] - The company operates over 40,000 restaurants globally, making it one of the largest foodservice retailers in the world [5]