从冰雪里挖出一万亿：政策持续加码、雪场订单翻倍、产业延伸显效

Core Insights - The ice and snow economy in China is experiencing significant growth, driven by increased consumer demand and diverse lifestyle changes, particularly following the successful hosting of the Beijing Winter Olympics [1][2] - The government is actively supporting the development of the ice and snow economy, with a target to reach a total scale of 1.2 trillion yuan by 2027 [1][2] Group 1: Market Trends - The number of visitors to ski resorts in Beijing has increased significantly, with expectations for further growth during the New Year holiday [1] - Harbin Ice Snow World opened to 45,000 visitors on its first day, indicating strong interest in ice tourism [1] - Zhangjiakou's Chongli District has received over 500,000 visitors since the start of the snow season, with ski resorts like Wanlong and Fulong seeing order increases of 257% and 210% respectively [1] Group 2: Economic Impact - The ice and snow economy is becoming a new growth point for China's economy, contributing to local economic transformation and enhancing public satisfaction [2] - The ice and snow industry is projected to exceed 1 trillion yuan by 2025, with ski resort spending reaching 78.61 billion yuan during the 2024-2025 season [2] - The growth of the ice and snow economy is creating new jobs and driving the development of related industries such as retail, transportation, and dining [2][3] Group 3: Policy and Infrastructure - Continuous policy support is crucial for the development of the ice and snow economy, with the State Council outlining plans for high-quality development in this sector [1][2] - The integration of technology and policy is enhancing the convenience and richness of ice and snow experiences, further promoting economic growth [1][3] Group 4: Future Outlook - The ice and snow economy is expected to evolve into a sustainable trillion-yuan industry, characterized by intelligent equipment, personalized experiences, and refined services [3] - The sector is seen as a vital tool for economic structure optimization and resilience, with potential for regional development and green transformation [3]