McDonald's Outperforms Industry in 6 Months: How to Play the Stock?

Key Takeaways McDonald's shares gained 8.5% in three months, outperforming the restaurant industry, which fell 4.3%.The Accelerating the Arches strategy supports traffic share through menu innovation, marketing and value.Digital engagement, loyalty platforms and localized menus help McDonald's stay resilient amid cost pressures.Shares of McDonald's Corporation (MCD) have gained 8.5% in the past six months against the Zacks Retail - Restaurants industry's fall of 4.3%. The company is standing out in a period ...