一台推土机的进化：山推股份的AI转型与全球化实践

Core Viewpoint - Shantui's AI strategy marks a significant transformation from traditional manufacturing to intelligent manufacturing, addressing industry challenges such as rising labor costs, efficiency bottlenecks, and tightening environmental regulations [2][4]. AI Strategy Transformation - Shantui's AI transformation is proactive, aiming to overcome industry challenges rather than following trends. The company has identified AI technology as the key to breaking through these challenges [2]. - The launch of the first AI intelligent bulldozer on June 18, 2025, signifies a qualitative change from "intelligent equipment" to "AI entities" [2][3]. - The flagship product features a core architecture of "intelligent whole machine + AI intelligent assistant," enhancing operational efficiency by 40% and reducing fuel consumption by 20% in real-world tests [3]. Technological Development - Shantui has established a technical team of over 100 people, developing a proprietary "AI decision system" through six months of work on the DeepSeek model [3][4]. - The company has achieved L3 level intelligence in its products, with plans to reach L4 level capabilities, allowing for autonomous operations in specific scenarios [4]. Globalization Strategy - Shantui's globalization strategy has evolved from merely exporting products to establishing localized operations, contributing significantly to revenue growth. In 2024, overseas revenue reached 74.11 billion yuan, accounting for 52.12% of total revenue [5]. - The company has initiated a new round of overseas localization, restructuring its marketing model to enhance collaboration in research, production, and sales [5][6]. - Shantui plans to establish four wholly-owned subsidiaries in Indonesia, Australia, Nigeria, and Thailand, with a total investment of 7.51 million USD [6]. Financial Performance - In the first half of 2025, Shantui achieved revenue of 70.04 billion yuan, with overseas income rising to 39.02 billion yuan, increasing its share to 55.72% [5]. - The company aims for a revenue target of 157 billion yuan in 2025, with 90 billion yuan expected from overseas markets, leveraging AI technology for competitive advantage [7]. Conclusion - Shantui is leveraging AI technology and a robust globalization strategy to enhance its competitive position in the global construction machinery market, marking a new chapter in "Chinese manufacturing" [8].