“耕耘市场 最重要的是下慢功夫”

Core Viewpoint - The article highlights the successful expansion of Chinese smartphone brands, particularly Honor, in the UK market, emphasizing the importance of building trust and adapting to local consumer preferences [2][3][4]. Group 1: Honor's Market Strategy - Honor has positioned itself in the UK market by focusing on high-end smartphones, with prices ranging from £700 to £1700, and has gained significant consumer interest since its entry in late 2021 [2]. - The brand's strategy includes launching foldable smartphones that are lightweight and stylish, appealing to consumers looking for innovative designs [3]. - Honor collaborates with telecom operators to offer promotional bundles, enhancing customer value and expanding its market reach, with products available in over 2,600 retail stores [3]. Group 2: Brand Trust and Adaptation - Building consumer trust is crucial for Honor's success in the UK, requiring time for both consumers and telecom partners to validate the brand's offerings [3]. - The company has made efforts to optimize product design and customer service, ensuring 5G coverage and addressing operational challenges faced by telecom partners [3][4]. Group 3: Global Expansion of Chinese Brands - Chinese brands are not only pushing products globally but also expanding their partnerships and establishing R&D centers in various countries, enhancing their technological capabilities [4]. - The article mentions the success of niche products from Chinese brands, such as Smog, which has captured over 30% of its revenue from the European market, with a projected sales growth of 22% for 2023-2024 [5]. Group 4: Manufacturing and Product Development - Smog leverages the strong manufacturing supply chain in the Pearl River Delta, enabling rapid product development with a turnaround time of as little as 21 days [6]. - The brand plans to launch over 600 new products by 2025, focusing on user-specific designs and adapting to regional needs, such as ergonomic adjustments for European consumers [6].