特色活动打造冬日消费新场景 冰雪“冷资源”变身文旅“热动能”

Group 1: Shanghai New Year Activities - Shanghai is launching various New Year-themed activities to enhance winter consumption, leading to increased restaurant and hotel bookings during the New Year period [1] - The newly opened snow slope at Shanghai Yaoxue Ice and Snow World has a total area of 1,200 square meters, attracting a surge in inquiries and orders for dining and accommodation during the New Year [3] - Major commercial districts in Shanghai, such as the Bund area, are hosting events like a Chocolate Carnival, which combines food tasting, cultural exchange, and consumer interaction, boosting nearby dining and shopping [4] - The Xuhui Riverside area features an outdoor ice skating rink that has drawn many visitors, with many restaurants fully booked for New Year's Eve, and additional activities planned such as string performances and theater parades [6] Group 2: Flower Market in Yinchuan - In Yinchuan, Ningxia, flower planting bases are preparing for the New Year, with sales of flowers expected to reach between 800,000 to 1,000,000 units [9] - A local flower market complements the planting base by sourcing flowers from across the country, with merchants actively preparing for sales ahead of the New Year [11] Group 3: Winter Tourism in Heilongjiang - Recent snowfall and cold temperatures across the country have increased interest in winter tourism, with events like winter swimming and ice fishing competitions in Shuangyashan, Heilongjiang, enhancing winter cultural and tourism consumption [12][14] - The ice fishing competition attracted 240 participants, while local food offerings at the event, such as candied hawthorn and Northeast barbecue, enriched the cultural experience for visitors [18] Group 4: Tianshan Tianchi Scenic Area - The Tianshan Tianchi scenic area is hosting a "Big Pot Lamb Festival," where a giant pot is used to cook lamb, attracting visitors with local delicacies and performances [19] - The scenic area is preparing for the ice and snow season with plans to introduce over ten new ice entertainment projects in January, offering discounts for ticket holders at the Tianshan Tianchi International Ski Resort [21]