Core Insights - The domestic wine market, represented by Moutai Wine, is experiencing a golden development period due to health consumption upgrades and the rise of national trends [2][4] - Moutai Wine's "Shanhai Phoenix" series has quickly gained traction in the Anhui market, achieving near full coverage in just over two months since its launch [2][6] Company Strategy - Moutai Wine emphasizes product quality as its core competitive advantage, with the "Shanhai Phoenix" series embodying the brand's threefold value: functional value from quality, experiential value aligned with consumer preferences, and emotional value from cultural resonance [4] - The company adopts a strict regional exclusive authorization policy to maintain scarcity and avoid excessive competition, ensuring that partners have sufficient market space and resources [6] Market Outlook - The Chinese wine market is transitioning from a "gift" to a "beverage" culture, indicating maturation, with projections estimating the market size to reach 68.2 billion yuan by 2030, growing at a compound annual growth rate of 6.8% from 2025 to 2030 [8]
山海赋能 徽商同心丨茅台葡萄酒山海凤凰系列安徽限量招商中！
Sou Hu Cai Jing·2025-12-23 22:19