把文化融入食品制作，精准捕捉消费需求 传统美食吃出新滋味（市场万花筒）

Group 1 - The innovative snack "Nai Pi Zi Tang Hu Lu," which combines traditional candied hawthorn with dairy products, has gained popularity in cities like Beijing, reflecting a shift in consumer behavior towards experiential and culturally resonant dining experiences [1] - The success of Nai Pi Zi Tang Hu Lu is attributed to its innovative reconstruction of traditional cultural elements and its alignment with the health-conscious preferences of the younger consumer demographic [1] - The rise of this snack is also fueled by social media, where consumers share homemade recipes and innovative ways to enjoy the treat, turning it into a cultural experience that resonates with young people [1] Group 2 - The leisure food industry in China is undergoing a significant transformation, moving from extensive growth to a focus on health and functionality, with consumer demand shifting from quantity to quality [2] - Industry experts emphasize the need for establishing standards and quality certification for traditional specialty foods, advocating for a combination of small-batch artisanal production and moderate-scale manufacturing to ensure product quality [2] - To sustain market interest, brands must focus on product craftsmanship, innovation, and maintaining a good reputation, ensuring that popular products can withstand market scrutiny over time [2]