Zhi Tong Cai Jing·2025-12-23 22:33Core Insights - The media industry is at a critical juncture with the accelerated development of AI applications and an upward cycle in the entertainment sector, with strong performance expected in 2025 and continued strength in 2026 due to product and policy resonance [1][2] AI Applications - The issuance of the "Opinions on Deepening the Implementation of 'Artificial Intelligence+'" by the State Council in August 2025 marks AI's elevation to a national strategic level, potentially creating new ecosystems, scenarios, and businesses similar to the "Internet+" trend [3] - Domestic IPs like "Nezha" and "Black Myth: Wukong" are not only popular in China but are also gaining global traction, showcasing the vitality of entertainment content from the internet era [3] Industry Performance - The media index saw a maximum increase of over 40% within the year, with the gaming sector leading the charge, achieving a maximum increase of 98.45% [2] - In the first three quarters of 2025, the media industry reported a robust total operating income, with net profit attributable to shareholders growing nearly 40% year-on-year, driven primarily by the gaming sector, which saw a net profit increase of nearly 90% [2] Policy Impact - The introduction of new policies by the National Radio and Television Administration in August aims to promote innovation in the entertainment industry, injecting new vitality into content creation [3] - Following several years of a "cold winter" in the film and television sector, the gradual removal or adjustment of existing regulatory policies is expected to lead to a reversal in both policy and performance for the entertainment industry [4] Future Outlook - The launch of multiple new games in 2025 has shown high traffic and revenue, which is expected to continue into 2026, with upcoming titles like "Honor of Kings World," "Yihuan," and "Famous Generals Kill" generating anticipation in the gaming market [4] - The company recommends focusing on sectors such as gaming, film, AI applications, and IPs based on the development of AI and the upward cycle of the cultural entertainment sector [5]