新场景激发新活力（新视窗·扩大优质商品和服务供给）

Core Viewpoint - The Central Economic Work Conference emphasizes the importance of expanding the supply of quality goods and services, highlighting the role of new consumption scenarios in integrating new business formats, models, and products [1] Group 1: Consumption Scenarios and Integration - The State Council's implementation opinion stresses the need to enhance cross-industry integration in consumption, including commerce, culture, tourism, sports, health, and transportation, to create impactful new consumption scenarios [1] - In Jiangxi's Yingtan, the "Longhushan Chestnut" geographical brand has been developed, leading to an annual sales revenue exceeding 1.2 billion yuan through the integration of agriculture and tourism [2] - The establishment of a smart cold storage system has extended the sales period of chestnuts from 3 months to 9 months, addressing preservation challenges in the chestnut industry [2] Group 2: Economic Impact and Community Development - The chestnut industry expansion has increased the planting area from 3,000 acres to over 5,000 acres, benefiting over 1,200 farmers with an average income increase of 3,000 yuan [2] - The integration of the chestnut industry with tourism has led to the development of unique culinary offerings, enhancing market demand and visitor numbers [2] Group 3: Urban Consumption and Brand Development - In Xinjiang's Yining, the opening of the Xingyue Mall attracted over 120,000 visitors on its first day, showcasing strong consumer interest in new brands and shopping experiences [4] - The mall features 240 brands, including 57 that are entering the Yining market for the first time, indicating a shift in consumer behavior towards local shopping options [4][5] Group 4: Digital Transformation in County-Level Markets - In Shandong's Leling, the opening of a new fruit market equipped with a big data system has transformed local fruit sales, allowing for real-time market analysis and improved inventory management [7] - The introduction of diverse packaging options for apples has resulted in a 60% increase in sales within the first month, demonstrating the effectiveness of data-driven decision-making [8] - The promotion of digital rural initiatives aims to enhance the quality of county-level commerce, encouraging the integration of digital technologies in local markets [9]