新场景激发新活力——来自三地消费市场的调查（新视窗·扩大优质商品和服务供给）

Core Viewpoint - The Central Economic Work Conference emphasizes the importance of expanding the supply of high-quality goods and services, highlighting the significance of new consumption scenarios in integrating new business formats, models, and products [1] Group 1: Consumption Scenarios and Integration - The State Council's implementation opinion stresses the need to strengthen cross-industry integration in commerce, culture, tourism, sports, health, and transportation to create new consumption scenarios that have broad impact and visibility [1] - Local explorations in expanding high-quality goods and services and creating new consumption scenarios have yielded positive experiences and practices [1] Group 2: Case Study - Jiangxi Yingtan - The "Longhushan Chestnut" geographical indication brand has been developed in Yingtan, leading to an annual sales revenue exceeding 120 million yuan through the "agriculture-tourism integration" model [2] - The area has seen an increase in chestnut planting from 3,000 acres to over 5,000 acres, benefiting over 1,200 farmers with an average income increase of 3,000 yuan per person [2] Group 3: Case Study - Xinjiang Yining - The newly opened Xingyue Mall in Yining attracted over 120,000 visitors on its first day, featuring 240 brands, including 57 that are first-time entrants to the Yining market [4][5] - The mall integrates diverse consumption formats, catering to the varied demands of consumers and enhancing the local consumption landscape [4] Group 4: Case Study - Shandong Lelung - The opening of the second phase of the Lelung Fruit Market has introduced a big data smart system that supports merchants with real-time market data, enhancing decision-making from procurement to sales [7] - A new sales strategy for apples has led to a 60% increase in sales volume, expanding the customer base to include boutique supermarkets and online customers [8] Group 5: Digital Transformation in Rural Areas - Many residents in rural areas have adopted digital consumption habits, increasing demand for instant retail and benefiting from the convenience of immediate delivery [9] - The integration of digital technology with consumption scenarios is driving local consumption and attracting young people to return to their hometowns for employment and entrepreneurship [9]