机构：“冰雪+”体验成目的地旅游增长新引擎

Group 1 - The core viewpoint of the articles highlights a shift in winter tourism preferences, with cultural and immersive experiences like ice lanterns and snow sculptures becoming more popular than traditional skiing activities [1] - Data from AI itinerary planning indicates that 46.7% of tourists plan long-term trips of over 7 days, with an average budget exceeding 6000 yuan, significantly higher than other holiday periods [1] - Families, particularly those with children, represent 75% of the tourist demographic, indicating that ice tourism is evolving into a high-quality family experience where tourists are willing to pay a premium for more meaningful itineraries [1] Group 2 - The collaboration between the company and the Inner Mongolia Cultural and Tourism Department has resulted in the "Inner Mongolia Travel Playbook," which identifies unique accommodations, exciting self-driving tours, and local cultural experiences as the most appealing to younger travelers [2] - The "Daily Ice and Snow Nadam" event in Hulunbuir exemplifies how traditional festivals can be transformed into regular, engaging experiences, attracting a significant number of young tourists willing to pay for high-quality, interactive travel products [2]