Core Viewpoint - The company is actively expanding its e-commerce and live-streaming sales channels, aiming for online sales to exceed 30% of total revenue by 2025, leveraging national policies to boost consumer spending [1] Group 1: E-commerce Strategy - The company is focusing on developing live social e-commerce and has achieved good results in e-commerce operations and live streaming [1] - Future plans include expanding and nurturing new brands while deepening cooperation with existing brands to drive growth in e-commerce channels [1] Group 2: Policy and Market Opportunities - The company intends to seize opportunities from national policies aimed at boosting consumption and will integrate military-civilian fusion strategies [1] - There is a focus on creating civilian consumer products with military-grade quality control systems, promoting synergy between military products and e-commerce traffic [1]
万里马:持续拓展直播电商业务