Group 1 - Shanghai's commercial districts are launching a New Year consumption season with themed markets, immersive performances, and art exhibitions to create new winter cultural tourism experiences [1][9] - The Dongtai Road area, historically known for antique markets, has transformed into a 24-hour experiential space with approximately 30% of its stores being first-time openings [4] - The Old City Hall area features a "Warm Winter Island" market with over 350 unique creative brands, offering various themed experiences including electronic music parties and food stalls [6] Group 2 - The Shanghai Longemont commercial area has been revitalized with themed scenes, combining shopping with immersive experiences, allowing consumers to enjoy diverse activities such as light displays and interactive installations [9][11] - The night economy in Shanghai is being stimulated through vibrant neon displays and dedicated nightlife pathways, enhancing the overall consumer experience [11] - In the Shanghai Bund area, new commercial offerings include themed displays, limited-time packages, and community activities, enriching the festive shopping experience [14] Group 3 - In Huzhou, Zhejiang, the production and sales of "New Year clothing" are peaking as the year-end approaches, with significant demand from buyers [13] - The children's clothing market is seeing a surge in "New Year clothing" sales, with this category accounting for 70% of total shipments, indicating a strong trend towards family-oriented apparel [15]
多处商圈创“新”业态解锁缤纷新场景 消费热潮涌动激活“冬日经济”
Yang Shi Wang·2025-12-23 03:56