Zhong Guo Jing Ying Bao·2025-12-23 03:55Core Viewpoint - Every Chinese automotive brand has a dream of high-end development, and the industry faces challenges in brand management despite efforts to connect with users directly [1][2]. Group 1: Leadership Changes - Wei Brand has seen its ninth CEO in nine years, with Zhao Yongpo taking over as CEO, highlighting the challenges of managing a complex automotive brand [1]. - The frequent leadership changes are attributed to the complexities involved in operating an automotive brand, which includes R&D, production, supply, sales, and service [1]. Group 2: Brand Development and Investment - Great Wall Motors has invested over 2 billion yuan in its direct sales system to enhance brand image, indicating a commitment to quality and brand development [2]. - The Wei brand was established in 2016 with strategic positioning by Al Ries, and its logo design reflects the founder's connection to his hometown [2].