以热爱拓展非遗出海路（侨界关注）

Core Viewpoint - The article highlights the efforts of Cai Qing, a fashion photographer and intangible cultural heritage (ICH) promoter, in bringing Chinese ICH to the international market, emphasizing the need for quality products and effective communication of cultural stories to enhance global interest and engagement [1][5][9]. Group 1: Background and Motivation - Cai Qing's journey into ICH began during her stay in Dali, Yunnan, where she was inspired by the local heritage elements and the artisans' desire for recognition [2][3]. - Initially focused on photography, her work captured the beauty of ICH and the lives of local artisans, leading to a growing interest from audiences both domestically and internationally [2][3]. Group 2: Market Exploration and Challenges - The successful organization of a Chinese ICH market in Germany revealed the international market potential for Chinese heritage, but also highlighted challenges such as product diversity and sales channels [5][7]. - Cai Qing has established partnerships with over 80 ICH projects across various provinces, focusing on quality and sustainable market strategies rather than sheer quantity [5][7]. Group 3: Cultural Exchange and Engagement - Cai Qing emphasizes the importance of two-way cultural exchange, where foreign audiences are not only interested in the products but also in the cultural narratives behind them [5][6]. - Activities include showcasing ICH through engaging storytelling and visual media to enhance understanding and appreciation among international audiences [5][6]. Group 4: Sustainable Development and Future Plans - Despite facing challenges in commercialization and profitability, Cai Qing is exploring sustainable models such as overseas workshops and cross-cultural collaborations to deepen engagement with ICH [7][9]. - Future plans include creating platforms for youth collaboration and promoting ICH through partnerships with various brands to increase its international visibility [9].