一杯“暖养”奶茶的中医智慧

Core Viewpoint - The article discusses the impact of cold weather on women's health, particularly issues like cold hands and feet, menstrual discomfort, and fatigue, which are attributed to insufficient qi and blood circulation. It highlights the integration of traditional Chinese medicine (TCM) with modern health products to address these issues [1][2][4]. Group 1: Health Issues and TCM Insights - Cold hands and feet, along with menstrual discomfort, are often linked to qi and blood deficiency, especially in women due to physiological processes like menstruation and childbirth [2][3]. - TCM emphasizes the importance of food and medicine being derived from the same source, suggesting dietary remedies like "Five Red Soup" to nourish qi and blood [2][3]. Group 2: Product Innovation and Market Response - The collaboration between Zhejiang Chinese Medical University and Xiangpiaopiao has led to the development of "Ancient Recipe Five Red Warm Milk Tea," which combines traditional TCM recipes with modern beverage formats [3][4]. - The product has received positive feedback from consumers, particularly women, who appreciate its taste and effectiveness during menstrual periods [4]. Group 3: Industry Trends and Future Directions - There is a growing trend of integrating TCM principles into modern health food and beverage products, which is seen as a way to make traditional health wisdom accessible to contemporary consumers [4]. - The increasing consumer awareness of health and traditional culture is expected to drive the growth of medicinal food and beverage products, highlighting the need for companies to balance traditional efficacy with modern convenience [4].