KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2025-12-24 01:26Core Insights - The article highlights a significant increase in the retail prices of top Chinese liquor brands, indicating a strong market activity driven by festive consumption [1][6][7] Price Trends - The average retail price of the top ten liquor products rose to 9,131 yuan, an increase of 56 yuan from the previous day, marking a new high for single-day price growth [1][6] - Moutai's premium product saw a notable price increase of 32 yuan per bottle, leading the market surge, reflecting strong demand for high-end gifts and banquet needs ahead of the holidays [7] - Other brands such as Yanghe Dream Blue M6+ and Gujing Gong 20 also experienced price increases of 11 yuan and 7 yuan per bottle, respectively [7] - Some products, including Wuliangye and Feitian Moutai, saw slight price declines of 5 yuan and 3 yuan per bottle, which are considered normal fluctuations [7] Market Dynamics - The data for the price changes is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of the market [2][7] - The rise in Moutai's premium prices is linked to recent news about the company's supply control measures, which have led to a reduction in the availability of non-standard products by 30%-50% [2][7] - The tightening of supply and the current shortage of available stock have created a sense of urgency among distributors and consumers, contributing to the rapid increase in market prices as the double festival approaches [2][7]