Core Insights - The Chinese fabric softener industry is experiencing steady growth, with the market size expected to reach 7.768 billion yuan in 2024, representing an 8.9% year-on-year increase. This growth is driven by rising disposable income and increased consumer willingness to spend on fabric care [1][12]. Industry Overview - Fabric softeners, also known as fabric care agents, are used to improve the softness, fluffiness, and static elimination of fabrics. They work by applying a protective film on fabric fibers, reducing friction and enhancing the inherent smoothness and elasticity of the fibers [3][4]. Market Dynamics - The growth of the fabric softener market is attributed to the continuous increase in disposable income and consumer spending in China. From 2020 to 2024, disposable income is projected to rise from 32,189 yuan to 41,314 yuan, while consumer spending is expected to grow from 21,210 yuan to 28,227 yuan [8]. Industry Chain - The fabric softener industry consists of an upstream segment that includes raw materials such as silicone oil, fatty acids, and packaging materials. The midstream involves production and processing, while the downstream focuses on sales channels, including e-commerce platforms and physical retail stores [8][9]. Sales Channels - Online e-commerce platforms have become a major sales channel for fabric softeners, allowing consumers in lower-tier cities to access a variety of products. The convenience of online shopping and promotional events have contributed to increased sales volume [10][11]. Competitive Landscape - The fabric softener market in China is characterized by a competition between foreign brands like Unilever and Procter & Gamble, and local companies such as Blue Moon and Liby. Local brands are gaining market share through competitive pricing and innovative marketing strategies [13][14]. Development Trends - Technological innovation is crucial for the ongoing development of the fabric softener industry. Companies are focusing on developing eco-friendly and safe formulations, as well as enhancing user experience through smart technologies [15][16]. - The integration of online and offline sales channels is becoming essential for market expansion, with companies needing to strengthen partnerships with e-commerce platforms [16]. - There is a growing demand for personalized and customized products in the fabric softener market, prompting companies to cater to diverse consumer preferences [16].
研判2025！中国衣物柔顺剂行业发展背景、产业链、市场规模、竞争格局、发展趋势：全民衣物护理意识觉醒，衣物柔顺剂行业规模持续扩大[图]