让乐乐茶致歉的“苹果糖”，为什么持续火热？

Core Viewpoint - The article highlights the resurgence of apple-flavored products in the beverage market, particularly during the holiday season, showcasing innovative offerings and consumer enthusiasm for apple-based drinks. Group 1: Product Launches and Consumer Response - Lele Tea's "Pineapple Apple Candy" has become a viral sensation on social media, integrating festive street food into a tea drink, leading to significant consumer engagement with over 170 million views on the keyword "apple candy" [1][5] - Following mixed reviews, Lele Tea issued an apology and took corrective actions to ensure product quality, which has since led to the reintroduction of the apple candy series in stores [3] - Multiple brands have launched apple-flavored products, including "One Red Apple" series by Grandpa Tea and various offerings from Yihuo Tang and Meiyu Milk, reflecting a trend towards apple as a popular flavor [6] Group 2: Innovation in Apple Beverage Offerings - The beverage market has seen a surge in apple drink innovations, with 9 new apple products launched in October, 17 in November, and 24 in December, indicating a vibrant trend [9] - Creative presentations such as "Deconstructed Apple" and "Apple Cinnamon Milkshake" have gained popularity, enhancing the visual appeal and consumer interest in apple-based drinks [10][12] - The versatility of apple as an ingredient is highlighted, with successful combinations including apple with milk foam, savory cheese, and yogurt, making it a key component in festive drink offerings [15][19] Group 3: Regional and Quality Emphasis - The use of specific apple varieties from regions like Wanglin and Xinjiang Akesu has been leveraged to enhance product value and consumer perception, with successful launches noted for their unique flavor profiles [21][23] - Brands are emphasizing the quality of their apple sources, with marketing strategies focusing on regional authenticity and the unique characteristics of different apple varieties [25] Group 4: Market Positioning and Future Outlook - Apples are positioned as an ideal ingredient in the beverage industry due to their stable supply and affordability, which supports product standardization and the creation of popular items [26] - The article anticipates continued innovation in apple beverages, extending beyond flavor combinations to include creative designs and diverse consumption scenarios, indicating a shift in the perception of apples from a mundane fruit to a beverage trendsetter [26]