4大焕新实力重构性能豪华，星途品牌之夜开启中国汽车豪华新征程

Core Viewpoint - The launch of the "Starway 3.0 Era" marks a significant advancement for the Exeed brand, focusing on new technologies, designs, products, and journeys to establish a luxury automotive brand that resonates with the global market [2][10]. Group 1: Brand Vision and Mission - Chery aims to define a global luxury brand in the era of new energy and intelligent vehicles, emphasizing originality and a unique brand identity that resonates with the younger generation [3]. - The brand's mission is to create a luxury experience that deeply connects with users' lifestyles and values, focusing on product excellence, cultural depth, and user relationships [3][6]. Group 2: Strategic Development - Exeed has transitioned from "scale manufacturing" to "value creation," achieving global recognition with over 70 quality accolades and 54 safety evaluations [6]. - The brand has established a presence in over 30 major global markets, with an average overseas price exceeding 400,000, achieving top sales in several European markets [6]. Group 3: Technological Innovations - The brand emphasizes advanced safety features, including a robust body structure and innovative seating technology, aiming to exceed global safety standards [8]. - Exeed is introducing cutting-edge intelligent driving solutions and high-efficiency powertrains, including a hybrid engine with the highest thermal efficiency in the industry [8]. Group 4: Design Philosophy - The design approach integrates global talent and cultural insights to create timeless automotive art, focusing on aesthetic depth and emotional resonance [9]. Group 5: Product Strategy - The ES and ET series will form a strong product matrix, with the ES7 GT and ES8 showcasing performance and innovative design, while the ET8 and ET9 emphasize luxury and spaciousness [12]. Group 6: Future Aspirations - Exeed has launched the "EXEED Le Mans Plan," aiming to participate in top-tier automotive competitions, using racing as a testing ground for performance and innovation [14]. - The brand's commitment to long-term innovation and performance excellence is reflected in its strategic direction and collaborative efforts with partners [16][17].