告别“固定承制费”，优酷“EPI模式” 奖金“上不封顶”

Core Viewpoint - Youku has announced an upgrade to its drama series collaboration model by integrating the Effective Play Index (EPI) rating system, which will assess the value of drama content based on its performance on the platform [1] Group 1: New Collaboration Model - The EPI rating system will provide a direct reflection of a drama's performance, linking it to internal ratings, viewership popularity, and revenue [1] - Under the new rules, Youku will calculate incentive amounts based on the EPI values 90 days after the end of a drama's peak viewing period, with approval completed within 7 working days [1] Group 2: Impact on Content Production - The traditional business model in the film and television industry has primarily relied on fixed production fees, lacking long-term incentives for content production and returns [1] - The EPI model is expected to change this by allowing production companies to earn more based on the success of their dramas, with no upper limit on bonuses, thereby stimulating the creation of high-quality content [1] Group 3: Benefits for Creators - For creators, the EPI model serves as a quantifiable guide for production, enabling partners to evaluate project performance, audience feedback, and market potential to optimize future content strategies [1] - Industry insiders suggest that this new collaboration model acts as an effective means of promoting quality content, enhancing the willingness of high-quality creators to collaborate, and strengthening the positive cycle of "good content—high user engagement—strong commercial value" [1]