Beijing (SZ:300803) Jin Tou Wang·2025-12-24 02:32Group 1 - The core theme of the Haier Southeast Asia Partner Summit is "Play with the Number Ones," highlighting Haier's commitment to high-end strategies in the refrigerator market [1] - The summit attracted over 500 strategic partners from eight Southeast Asian countries, showcasing Haier's strong market presence [1] - Haier's refrigerator division reported significant performance highlights for 2025 and announced an upgrade to its high-end strategy for 2026 [1] Group 2 - Southeast Asia, with a population exceeding 600 million, is a competitive market for global refrigerator companies, often leading to price wars that harm profitability [3] - Haier differentiates itself by focusing on high-end products and addressing local consumer needs, such as the demand for quick ice production and high-quality food preservation [3] - The Horizon series refrigerator features an independent ice-making system and magnetic control technology for food preservation, catering to the specific needs of Vietnamese consumers [3][5] Group 3 - The Space Fit Pro refrigerator incorporates Smart Ice technology for rapid ice production and has a spacious design for beverage storage, appealing to local preferences [5] - This product has been well-received in markets like Thailand and Malaysia, achieving strong sales upon launch [5] - Haier has secured the top market share in Southeast Asia, with a growth rate exceeding 50% in the high-end segment, demonstrating the effectiveness of its premium strategy [5]