重庆市涪陵区市场监管局持之以恒推动“涪陵榨菜”地理标志产业发展

Core Insights - The Fuling District of Chongqing has been actively promoting the development of the "Fuling Pickled Vegetables" geographical indication industry as a key strategy for optimizing the business environment and driving high-quality economic growth [1] Group 1: Industry Development - The establishment of the Fuling Pickled Vegetables Industry Development Center aims to oversee strategic planning, policy formulation, and management of the geographical indication trademark [2] - Multiple policies have been introduced to accelerate the development of the Fuling pickled vegetables industry, including the "Fuling Pickled Vegetables Brand Construction Plan" and "Opinions on Accelerating the Development of the Fuling Pickled Vegetables Industry" [2] Group 2: Trademark System Enhancement - The goal is to cultivate a geographical trademark that drives industry growth and enriches local communities, with a focus on integrating brand cultivation with industry development [3] - There are 43 pickled vegetable production enterprises in the district, with 26 using the "Fuling Pickled Vegetables" geographical indication, and over 200 trademarks related to pickled vegetables [3] Group 3: Industry Growth and Economic Impact - The Fuling pickled vegetables industry has seen significant growth, with the brand value reaching 37.924 billion yuan and the area under cultivation expanding to 740,300 acres, producing 1.866 million tons of vegetables [5][6] - The average income from pickled vegetable production for farmers has increased significantly, with per capita income rising to over 3,800 yuan, a 1,553% increase since the implementation of the geographical trademark [6] Group 4: Future Directions - The district plans to enhance the promotion and management of the "Fuling Pickled Vegetables" geographical indication trademark and expand its overseas market presence [6] - There is a focus on developing a pickled vegetable processing industrial park and increasing investment in new product and technology development to foster innovation and brand creation [6]