中国制造正在杀死欧洲圣诞市场？

Core Insights - The article discusses the impact of Chinese manufacturing on European Christmas markets, highlighting how globalization has led to a homogenization of products across various markets in Europe, including Paris, Vienna, and Manchester [4][6][20] - It emphasizes the rising costs of local craftsmanship in Europe, which has forced many vendors to rely on cheaper Chinese goods to remain competitive [6][19] Group 1: Market Dynamics - The Christmas market in Paris is heavily influenced by Chinese manufacturing, with products like snow globes being sold at a significant markup compared to their production costs in China [2][5] - The article notes that Yiwu, a city in China, is responsible for nearly 80% of global Christmas product supply, showcasing its dominance in this sector [6][11] - The export of Christmas products from Yiwu to the EU saw an increase of over 104% in the first half of 2025, indicating a strong growth trajectory [10][11] Group 2: Economic Implications - French President Macron expressed concerns about the impact of Chinese surplus on European industries, indicating a zero-sum game regarding survival space for local manufacturers [14][19] - The article references the classical economic theory of comparative advantage, suggesting that as long as China can produce goods more efficiently, global trade will continue to favor Chinese products [20] - Trade tensions are escalating, with the EU imposing tariffs on Chinese electric vehicles, while China retaliates with tariffs on EU dairy products, highlighting the ongoing trade war [20][21] Group 3: Consumer Behavior - The article notes a shift in consumer behavior among Chinese tourists, who are now less inclined to purchase souvenirs in Europe due to the availability of similar products at lower prices online [24][30] - The perception of value has changed, with tourists preferring to leave luggage space for unique experiences rather than mass-produced items [27][30] - The article concludes that the essence of travel is evolving, with a focus on intangible memories rather than physical souvenirs, as evidenced by the preference for online shopping over traditional market purchases [30][31]