蛇年茅台一日暴涨230元 酒商惊呼“涨疯了”

Core Viewpoint - The recent significant price fluctuations of Moutai products are primarily driven by psychological factors rather than changes in market demand, with notable increases in prices observed across various Moutai varieties, particularly the Snake Year Moutai [2][3]. Price Fluctuations - On the 24th, multiple Moutai varieties saw substantial price increases, with the Snake Year Moutai experiencing a dramatic rise of 230 yuan per bottle, prompting reactions from merchants [2]. - The 25-Year Flying Moutai's price rose by 40 yuan per bottle to 1600 yuan, while the prices of other varieties like the scattered Flying Moutai and Shengle Flying Moutai increased by 100 yuan and 170 yuan per bottle, respectively [2]. - The wholesale price of the Snake Year Moutai, which had previously dropped to around 1750 yuan per bottle, surged from 1770 yuan to 2000 yuan [2]. Market Demand and Psychological Factors - Several interviewed merchants indicated that the market demand for Moutai has not changed significantly, attributing the price increases to psychological factors and inter-merchant demand [3]. - Some merchants speculated that the price increase of the Snake Year Moutai might be related to its impending discontinuation, although they believe the potential for further price rebounds is limited [3]. Upcoming Events and Industry Speculation - The upcoming Moutai distributor conference on December 28 is anticipated to influence price dynamics, with expectations of new product announcements and operational strategies, including potential reductions in non-standard products [3]. - There is also speculation regarding the release of a new zodiac wine following the Snake Year, with some merchants sharing packaging for the upcoming Horse Year zodiac wine [3].