政策赋能国潮出海 经验引领行业发展——“国货潮品”进免税品牌推介会圆满召开

Core Viewpoint - The event held on December 23 in Shenzhen aimed to promote domestic brands in duty-free shops, highlighting the collaboration between government and industry to enhance the international presence of Chinese products and stimulate new consumption dynamics in the duty-free sector [3][4]. Group 1: Policy and Brand Promotion - The Ministry of Commerce announced the first batch of 174 domestic brands included in the duty-free shop promotion list, covering 19 product categories and representing 26 provinces, which will serve as a reference for duty-free enterprises in product selection [4]. - The initiative aligns with the "Special Action Plan to Boost Consumption" and aims to empower domestic brands to enter international markets, enhancing their global influence [4][27]. Group 2: Industry Development and Experience Sharing - Shenzhen, as a pilot city for the duty-free shop policy, has developed a three-dimensional operational model combining duty-free, tax refunds, and taxable sales, effectively addressing challenges faced by domestic products in entering duty-free channels [6]. - The event featured representatives from various brands sharing their experiences and innovations, emphasizing the need for high-quality products and services tailored to the duty-free shopping experience [10][13]. Group 3: Cultural and Economic Impact - The promotion of domestic products in duty-free shops is seen as a crucial step in implementing national policies, expanding domestic demand, and enhancing the competitiveness of Chinese brands [27]. - The initiative not only aims to connect domestic products with international markets but also to meet domestic consumer demand for high-quality goods, thereby supporting the strategy to expand domestic consumption [27].