从“观光式”到“沉浸式”文旅转变 “列车+文化+体验”助力冰雪经济热力全开

Core Viewpoint - The K7041 passenger train, themed around Northeast Chinese culture, has been launched by Harbin Railway Bureau, marking the first of its kind after the start of winter, aimed at enhancing cultural tourism experiences [1][7]. Group 1: Train Features and Experience - The themed train has upgraded its interactive experience compared to previous years, featuring customized modifications in sleeper and dining cars, including "Northeast big flower" themed bedding and simulated "red brick kang" backrest decorations [7]. - Passengers can engage in traditional activities such as window paper cutting and dumpling making, while the dining car transforms into a stage for Northeast folk performances, including Yangko and Ewenki ethnic songs and dances [12]. - The train offers local delicacies like frozen pears, frozen persimmons, and sticky rice dumplings, allowing travelers to savor authentic Northeast flavors [12]. Group 2: Tourism Strategy - This winter, the railway department plans to integrate high-quality ice and snow resources in Heilongjiang Province, promoting a "train + culture + experience" model to upgrade ice and snow tourism from a sightseeing approach to an immersive experience [14].